Northern Reach Services bridges the gap between London-based Beauty & Wellness brands and their retail doors in Scotland and Northern England — delivering consistent in-store execution where there is the absence of a remote field team.
About Northern Reach Services
Northern Reach Services was founded by Carina Kinnoch Moscardini, a Beauty & Luxury FMCG professional with over 15 years of experience — progressing from Area Manager to Senior National Account Manager across businesses of all sizes and managing relationships with the UK's most important retail partners.
Carina is based in central Scotland — not a London office with a map on the wall. She knows these cities, these stores, and these retail teams personally. That proximity and familiarity is what makes Northern Reach Services genuinely different from a southern agency trying to service the North remotely.
Having spent her career watching northern doors go underserviced, Carina founded Northern Reach Services to solve the problem directly — bringing the same standards, attention, and brand care to stores in Edinburgh, Glasgow, Manchester, and Leeds as your team delivers in London.
The Opportunity
For London-based brands, it can seem like the key retail locations are on your doorstep — but the data tells a different story. The majority of Top Performing retailers all have regional flagship doors located between Manchester & central Scotland. Without a field presence up North, those doors are going unserviced.
What We Deliver
Correctly merchandised bays built to your brand's own schematics — so every store looks the way you intended, not however it ended up.
Point-of-sale materials installed correctly and on brand — ensuring your investment in creative and print doesn't go to waste in a back room.
Min/Max level audits and best-before date checks — identifying gaps, flagging out-of-date product, and making sure your shelf is always full and fresh.
Tester stations kept clean, hygienic, and fully stocked — because a gunky or empty tester is often the reason a customer walks away without buying.
On-the-ground support for in-store events, launches, and activations — from setup and staffing coordination to brand education delivery on the day.
Spacing analysis and recommendations based on what's happening on the floor — real intelligence from inside the store, not from a spreadsheet in London.
Building and maintaining genuine relationships with store managers and beauty teams — the kind of relationship that gets your brand prioritised when floor space opens up.
Top-level brand education delivered directly to store staff — so your products are recommended with confidence, not passed over for something better-known.
Providing advice on location and analysis on alternative physical property considerations — so you can make confident, informed decisions about your northern retail footprint.
Why Northern Reach Services
15+ years inside Beauty & Luxury FMCG — not a generalist agency. We understand your category, your retail partners, and what good looks like on the floor.
Central Scotland puts us within reach of Edinburgh, Glasgow, Manchester, Leeds, Newcastle and beyond — No time away from your desk losing valuable hours travelling.
No NI, no office space, no recruitment fees. Experienced field expertise on a flexible basis — when you need it, scaled to your footprint.
You work directly with the person who walks into your stores. Clear reporting, honest feedback, and a genuine investment in how your brand shows up.
"Your London team shouldn't have to choose between a seven-hour round trip and leaving a top-10 door unserviced."
Many brands accept that their northern doors won't receive the same level of attention as those in London. Northern Reach Services exists to change that — bringing your standards, your voice, and your brand vision to every store visit, wherever it is.
Get in Touch
Tell us about your brand and where you want to grow. We'll get back to you within one working day.